Search Engine Optimization (SEO)

On Page Search Engine Optimization

There are hundreds or perhaps even thousands of search engines out there on the web, but the reality is 90 to 95% of web surfers only use a handful of them.Once you get listed with the main ones, you'll eventually show up in some of the other "less important" engines since many of them are just portals of the more popular ones.

Essential Steps for On Page Optimization.

Optimize Your HTML
These three HTML tags should be in every website’s index page.
1) Title Tag – Keep this short, below 60 characters.
2) Meta Description Tag – Include your keyword within.
3) Meta Keywords Tag – Maximum of 10.
In each of these tags, you should mention your main keyword.Do it at least once but not more than twice. Otherwise search engines may ignore your page.

Tips on Keywords
Select those that match your website theme, and list them only ONCE.Target keyword phrases, rather than individual words. You will receive better targeted visitors.Use high popularity keywords, narrow them down to 2 or 3 primary ones and target them more often within your content. You should bold, underline or italicize them.Place your keywords in order of relevance; important keyword in position one, second important on position two and so on.Try to include your most important keyword in your domain name, using hyphens if necessary.Instead of Page2, Page3, use your keyword into your filename, wherever possible, as these have a big impact on search engines.Every keyword listed, should appear at least once in your content.Most important keyword should be near the beginning of the content and also in large fonts.

H1, H2, and H3 - These tags are important.
Place your most important keyword (or keyword phrase) within the H1 header tag. Place your second keyword in the H2 tag Bold, underline or italicize but do not alter by style tags.

Alt Tags
Place a keyword within the image tag, describing the image.

Java and Flash
These may hinder search engines from reading content. Hence it’s best to use clean HTML.

Frames
Do not use them. Search engine spiders cannot read content that sits inside frames. So if you use them, you are jeopardizing your search engine rankings.

Links and HyperlinksLinks appearing early in HTML code are valued better; ones in the header will be valued more than links on the footer. JavaScript and Flash links are mostly ignored. Backlinks from trusted websites such as .edu and .gov are valued more. Ensure that all links are active and working, as search engines dislike broken links. Do not have deep linked pages, where they become difficult to locate.Display with appropriate keyword, rather than ‘Click Here’. When you are linking to internal pages within your site, it's a good idea to use the keywords that describe the page. This may help that page rank higher for that phrase. Link to quality websites and not farm or spam ones.

The final and the most important thing is to place the most important keyword once at the very beginning of your content, and once at the very end.